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Medtronic supports JDRF T1D Truth Award

10 July 2012

 

JDRF has launched the T1D (Type 1 diabetes) Truth Award which is proudly supported by Medtronic Australasia.

Previously known as the Jelly Baby Media Award, the T1D Truth Award aims to acknowledge those writers and journalists who write accurately about type 1 diabetes.   This year, it has been expanded to include blogs, online news services as well as print and broadcast media.

JDRF CEO Mike Wilson has said of the Award, “Improving accuracy in writing is important because the type 1 diabetes community reports that misconceptions about diabetes cause anxiety in children and adults. Increasing awareness may help to improve the wellbeing of people with type 1 diabetes.”

Type 1 diabetes is often misunderstood and confused with the more common type 2 diabetes. However, there are some key differences. Unlike the lifelong nature and constant insulin delivery required by type 1 diabetes as an autoimmune disease, type 2 can often be managed with diet and lifestyle changes, though insulin is sometimes required.

Medtronic Australasia has supported the JDRF’s Media Award since its inception in 2006 as a means to promote informed journalism, raise the profile of type 1 diabetes, and highlight the differences between type 1 and type 2 diabetes. We see this information as critical within the Australian community to help support Australians with type 1 diabetes, as well as those who support them.

The significance of the Award has also been recognised by former Jelly Baby Media Award winner, and ABC Medical Reporter, Sophie Scott, who said, “Accurate reporting reflects not only professionalism but true understanding of the issues that affect the community. I support the aim of the JDRF T1D Truth Awards in recognising excellence in writing about the life and science of type 1 diabetes”.

Recipients of the T1D Truth Award will have a link to their story via a dedicated Awards Page in the JDRF website. Online writers will receive a thank you and recognition in the form of a logo that can be displayed on a website (shown here). Print and broadcast media journalists will receive a thank you card.

For details on how to nominate, or be nominated, visit www.jdrf.org.au/truthaward.

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